by Edward lee | Aug 25, 2026 | Blog
Key Takeaways Surface finish is a product decision. It sets look, spin, feel, durability and branding. Four families: raw carbon, matte coating, textured grit, sanded. Spin comes from surface friction, not from carbon itself. Sprayed grit loses ~100 RPM after 100... by Edward lee | Aug 24, 2026 | Blog
Key Takeaways Handle length is a performance spec. It changes reach, leverage, balance and swing weight. Handle length and grip circumference are different specs. List both on the sheet. Longer handles add reach and leverage for two-handed players. Longer handles... by Edward lee | Aug 21, 2026 | Blog
Key Takeaways Shape is a business decision. It maps to players, price tiers, and SKUs. Standard 16″×8″: forgiving all-rounder. Elongated 16.5″×7.25″–7.5″: reach and power. Hybrid: balanced middle ground, safest first SKU. Wide body... by Edward lee | Aug 21, 2026 | Blog
Key Takeaways Honeycomb is the dominant core structure in carbon paddles. Three levers: material, cell size, and density. PP honeycomb is the mainstream choice: 8 mm or 10 mm cells. Nomex is stiffer and more durable, at higher cost. Aluminum is a legacy option with... by Edward lee | Aug 21, 2026 | Blog
Key Takeaways The core is the second decision after the face. It sets feel more than any other part. PP honeycomb: crisp, powerful, direct, low cost. Industry standard. PP’s weakness: cell collapse after long-term play. EPP foam: light, damped, control-oriented,...