by Edward lee | Oct 24, 2026 | Blog
A brand with 9,000 paddles on one purchase order, spread across nine color blocks, gets a 35-day quote. A second brand puts 2,000 paddles in a single color on the same press and is quoted 22 days. Those figures are arithmetic, and no named supplier supplied them. The... by Edward lee | Oct 24, 2026 | Blog
A carton of paddles leaves the factory in March and reaches the brand in April. In October the first photograph arrives from a player who bought it in May. An edge strip has curled back at the throat by eight millimeters, on a paddle played twice a week. The brand... by Edward lee | Oct 24, 2026 | Blog
Near the bottom of a JOOLA paddle listing there is a spec block. One line in it reads Grip Length: 5.5in, between the grip type and the grip circumference. It is easy to skim past on the way down to the weight. For a brand placing an order, that line decides how much... by Edward lee | Oct 24, 2026 | Blog
A brand sent us a license term sheet last month for a limited drop. One of their questions was whether a collaboration paddle would have to be cut on its own mold. The sketch was a colorway on a shape we already press, so the short answer was no. The longer answer is... by Edward lee | Oct 24, 2026 | Blog
Near the bottom of a JOOLA Perseus page there is a short spec block. It is the first thing a product developer reads. Three of its four entries name a thing: a material, a pair of tests, a shape. The fourth gives a dimension, and the substance behind that dimension...