by Edward lee | Oct 24, 2026 | Blog
The JOOLA Perseus Mod TA-15 held a place on the USA Pickleball approved list for most of a season. It lost that place on 1 July 2025, alongside five other models. The paddle itself was unchanged that day. The test behind the approved list had changed. USA Pickleball... by Edward lee | Oct 24, 2026 | Blog
JOOLA’s Perseus Pro IV illustrates an important product-planning question for pickleball brands: what changes when a standard paddle becomes a signature edition? On 24 October 2026, the listed price of the JOOLA Perseus Pro IV 16mm and the Ben Johns Perseus Pro... by Edward lee | Oct 24, 2026 | Blog
A buyer reading the Perseus range sees one more color sitting beside red and blue. The product feed shows something different. Heat Vision runs on two separate outlines at once, and the same price sits under both of them. That structure is the cheapest expansion a... by Edward lee | Oct 24, 2026 | Blog
A brand planning a range usually budgets one mold per model. That budget is wrong in both directions. A single outline can carry 27 sellable items on two molds. The cost that grows with the count sits nowhere near the press. For a brand, this decides how many items a... by Edward lee | Oct 24, 2026 | Blog
A buyer who wants to find the plant behind a high volume paddle starts with a search. The search returns a brand, a retail price and a list of dealers. The plant stays off the page. Three separate contracts stand between the brand name and the factory name. Each one...