by Edward lee | Oct 24, 2026 | Blog
JOOLA’s Perseus Pro IV illustrates an important product-planning question for pickleball brands: what changes when a standard paddle becomes a signature edition? On 24 October 2026, the listed price of the JOOLA Perseus Pro IV 16mm and the Ben Johns Perseus Pro... by Edward lee | Oct 24, 2026 | Blog
A buyer reading the Perseus range sees one more color sitting beside red and blue. The product feed shows something different. Heat Vision runs on two separate outlines at once, and the same price sits under both of them. That structure is the cheapest expansion a... by Edward lee | Oct 24, 2026 | Blog
A brand planning a range usually budgets one mold per model. That budget is wrong in both directions. A single outline can carry 27 sellable items on two molds. The cost that grows with the count sits nowhere near the press. For a brand, this decides how many items a... by Edward lee | Oct 24, 2026 | Blog
A buyer who wants to find the plant behind a high volume paddle starts with a search. The search returns a brand, a retail price and a list of dealers. The plant stays off the page. Three separate contracts stand between the brand name and the factory name. Each one... by Edward lee | Oct 19, 2026 | Blog
Two technologies now promise a paddle face that keeps its spin for months instead of weeks. One embeds silicon carbide particles into the surface. The other mixes ceramic sand into the resin before the face cures. They solve the same problem and both call themselves... by Edward lee | Oct 19, 2026 | Blog
For a brand, this comes down to which part fails and who pays for it. For the player, it decides whether a rim hit ends the paddle or costs a strip. On a 16.38 in head both edges spend the same 0.10 in The cut sits 2.54 mm under the 24.00 in ceiling. An edge guard...